ALL CASE STUDIES
Case Study|Shipping Containers|Google Ads|CRO|SEO

Double the Leads by Targeting Buyers, Not Browsers.

SCL's previous supplier ran Google Ads too broad. We narrowed it to purchase-intent keywords, sharpened the sites for conversion and added SEO. Leads doubled.

Shipping Containers
EXPERIENCE ACROSS ANZ BRANDS AND GROWING BUSINESSES

Too Broad to Find Buyers.

SCL's previous supplier ran Google Ads on broad targeting. Plenty of clicks came from people browsing, not buying, so too few turned into leads.

THE AUDIT
"WHY AREN'T CLICKS BECOMING LEADS?"

The Strategy Had Gone Too Broad.

Our audit found the previous supplier's Google Ads strategy was far too broad, spending on searches with little intent to buy or lease a shipping container.

See How Our Audit Works

STRATEGY
"WHO'S ACTUALLY READY TO BUY?"

Exact-Match Keywords with Buying Intent.

We narrowed the account to exact-match keywords with clear purchase intent, and targeted the same buyer keywords with SEO, so every channel reached buyers, not browsers.

Get a Free Ads Plan

THE RESULT
"LEADS DOUBLED VS PREVIOUS SUPPLIER"

Double the Leads, 12 Months in.

CRO on SCL's websites turned more of that buyer traffic into enquiries. In Neill's words, leads doubled compared with the previous supplier.

Watch Neill's Video Testimonial

What We Delivered
for Shipping Containers.

We narrowed Google Ads to purchase-intent keywords, sharpened the websites with CRO and targeted the same buyer searches with SEO. Leads doubled.

Google Ads Management

Capture exact-match searches from people ready to buy or lease a shipping container and turn them into leads.

View Google Ads

CRO Optimisation

Improve landing pages and conversion paths to turn more traffic into qualified enquiries and sales.

View CRO

SEO

Optimised the websites and landing pages for purchase-intent searches, bringing in more bottom-of-the-funnel leads.

ONLY 4 AUDIT SPOTS / MONTH · 2 LEFT THIS QUARTER

Want This for Your
Business?

If you run a multi-location business, a manufacturer, a hotel group, or anything else where every enquiry matters — show us your account. Sarah will run the same audit she ran for Marie's. Free. Valued at $3,000.

Book My Audit

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5.0 out of 5

Based on 47 verified Google reviews|Most recent: 8 days ago

Read every review on Google

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