About Us

We Help Good Businesses Win More Customers.

We're award-winning Google and Meta Ads specialists who care about your business like it's our own. We work right beside you to bring in new customers, more sales and more revenue from the budget you already spend.

Meet the Team See Our Work
Platform expertise
Google AdsMeta AdsBing AdsSEMrushSimilarwebMicrosoft Clarity
Why Conversion Advantage

Specialists, Not Generalists.

If you're investing in Google and Meta Ads, you deserve to know what that money is bringing back. Many founders we speak with have reports full of clicks and impressions, but no clear answer to the question that matters most: what is actually creating leads, sales and revenue?

That's why businesses come to us. Conversion Advantage is an award-winning Google Ads and Meta Ads agency, named among the world's best PPC agencies. Our senior specialists combine deep platform expertise with AI-assisted analysis to find what's holding performance back and what will grow revenue, faster. We're not generalists: we focus on Google and Meta, with conversion rate optimisation (turning more visitors into enquiries) built into both at no extra cost.

Specialist skills are what turn marketing into a reliable return, and we have a proven record of using them to scale businesses. Ox Trailers grew trailer sales roughly 10x in 12 to 14 months. Knose Pet Insurance grew sales 30% without increasing its monthly marketing spend. Across our clients, around 85–90% see roughly a 30% improvement on their like-for-like results. We work with established businesses across Australia and New Zealand, typically turning over $2 million to $80 million a year and investing at least $5,000 a month in Google and Meta Ads.

How we grow your business

More New Customers. Month After Month.

Almost half of Australian and New Zealand businesses say winning new customers is their biggest marketing challenge. Our New Customer Acquisition Framework is how we deliver it: a proven, step-by-step way to reach more buyers, turn more of them into customers and grow your business with confidence. It's the same framework we share in our free Marketing Performance Playbook.

  • Step 01Find Where Customers Slip AwayWe get to know your business, then show you exactly where your Google and Meta Ads, landing pages and follow-up are losing customers, and what it's costing you.
  • Step 02See Which Ads Bring You CustomersEvery call, form and sale is tracked back to the ad that brought it in, so you know what's really growing your business.
  • Step 03Reach People Ready to BuyYour budget goes to people searching for what you sell right now, not to clicks that never become customers.
  • Step 04Turn More Clicks Into CustomersStronger ads, offers and landing pages mean more of the traffic you already pay for becomes enquiries and sales.
  • Step 05Win Back Buyers Who Weren't ReadyNot everyone buys the first time. Email and retargeting keep you front of mind, so more of them come back and buy.
  • Step 06Get More From Every DollarWe review your results regularly, explain them in plain English and move budget to whatever is bringing in customers.
  • Step 07Grow With ConfidenceWhen the numbers prove it, we help you scale, backed by real sales data, so growth is steady rather than a gamble.

Why Businesses Choose Conversion Advantage.

For founders who want specialist expertise, better-quality leads and reporting that connects to revenue.

WHAT MAKES US DIFFERENT
FULL-SERVICE
IN-HOUSE
Dedicated senior PPC specialist
Google, Meta & CRO under one team
Advanced lead nurturing systems
Click-to-sale revenue tracking
No junior account handovers
Senior-led strategy and optimisation
The team

Senior Specialists. Right Beside You.

Meet the senior Google Ads, Meta Ads, CRO and design specialists behind our clients' growth, based in Robina on the Gold Coast. You'll always know who is working on your account, and you'll speak directly with the specialists doing the work.

Founder & Director

Dante Botha

Founder · Gold Coast

Founded Conversion Advantage and leads the agency's direction, strategy and finances.

Senior Account Manager

Daniella Mosca

Google Ads · Meta Ads

Manages client Google Ads and Meta Ads accounts day to day, from strategy to optimisation.

Senior Account Manager

Kirsten Sherman

Google Ads · Meta Ads

Runs client Google Ads and Meta Ads accounts, focused on more qualified leads and sales.

Account Manager

Lizzy Clegg

Google Ads · Meta Ads

Looks after client accounts and campaigns, keeping results and reporting on track.

PA & Marketing Operations

Olivia

Operations · Marketing

Keeps operations, client projects and our own marketing running smoothly.

Senior Digital Designer

Steve Williams

Design · Landing pages

Designs the ads, landing pages and creative that turn clicks into customers.

WANT MORE CLARITY FROM YOUR ADS?

Work with an Award-Winning PPC Agency.

We understand how frustrating it is to invest in advertising without a clear view of what it returns. You'll get specialist-led management, reporting in plain commercial language and full ownership of your ad accounts. No lock-in contracts, just 30 days' notice.

Get a Free Ads Audit

Our lead volume and quality has increased substantially, increasing [truck toolbox] sales by 30 to 40%.

— Dale Kirkpatrick, General Manager · LDR Industries
Read the LDR Case Study

For Google, we were seeing an incredible 70 ROAS on our Google spend.

— Andrew Turner, General Manager · Sal's Authentic NY Pizza
Read the Sal's Case Study

Sales increased by 30% without increasing the monthly marketing spend.

— Tiaan Dreyer, CEO · Knose Pet Insurance
Read the Knose Case Study

Conversion Advantage turned our $51.2K ad budget into $870K in pizza sales.

— Kate Biglands, Owner · Marie's Pizza
Read the Marie's Case Study

Within 12 to 14 months, we basically 10x what we do, trailer sales.

— Joel Muller, General Manager · Ox Trailers
Read the Ox Trailers Case Study

They've doubled the amounts of leads that we used to get with our previous supplier.

— Neill Warren, National Sales Manager · Shipping Containers
Read the SCL Case Study

Conversion Advantage lifted our e-commerce sales by 49%.

— Ernst Van Den Berg, Director · Le Coq Sportif
Read the Le Coq Case Study

Our lead volume and quality has increased substantially, increasing [truck toolbox] sales by 30 to 40%.

— Dale Kirkpatrick, General Manager · LDR Industries
Read the LDR Case Study

For Google, we were seeing an incredible 70 ROAS on our Google spend.

— Andrew Turner, General Manager · Sal's Authentic NY Pizza
Read the Sal's Case Study

See How Conversion Advantage Supports Your Role.

Different roles care about different outcomes — from ROI and lead quality to reporting and sales growth.

Role

Founders & Business Owners

Improve ROI and sales performance.

Learn More
Role

CEOs & General Managers

Improve revenue growth and visibility.

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Role

CFOs & Finance Teams

Improve ROI visibility and revenue performance.

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Role

Board Advisors & PE

Lift portfolio company ROI and value.

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Role

Marketing Directors & Managers

Improve lead quality and campaign ROI.

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Role

Sales Managers & Teams

Generate higher-quality sales leads.

Learn More
Get a Free Ads Audit Book a Discovery Call

Let's See If We're a Fit.

Tell us where your marketing is today and where you'd like it to be. In 30 minutes, with no sales pressure, we'll share what we'd prioritise first and whether we're the right partner for you.

Book a 30-Min Discovery Call

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AWARD-WINNING GOOGLE ADS & META ADS SPECIALISTS · ANZ